Strategies to Advertise on TikTok

Earlier the few couple of years ago, TikTok has received massive development and growth. In 2019, TikTok exceeded its growth by 1.5 billion downloads. Also, the CNET report says that it is presently the third most downloaded non-gaming app of the year. 

However, while influencers have grown-up profitably that smacked through platforms like Instagram and Facebook. TikTok’s marketplace is a money-back platform that took less time to expand. TikTok is popular among the generation Z audience now turning out to be the “Zoomers”. 

TikTok’s user concept is increasing fastly. After seeing their success rate, marketers become more attracted to use this app for their promotional methods. The new up-gradation of the social media advertising choices available on eCommerce retail owners is the preferable option. This is the perfect time for TikTok sellers to get introduced to the working nature where it provides simple tricks and explains how to level-up TikTok advertising to enhance its sales. 

A simple explanation of Tiktok:

TikTok launched as video-sharing application around the globe. TikTok comprises of short videos with a lot of lip-syncing style content. Still, the most talented users of the platform provide original content with the increase to a generation of TikTok influencers. Every individual video produces everything based on the pranks, dances, and makeup tutorials tricks. 

The TikTok users are beginning to share their video content emphasizing their favorite products, got as an organic result of the growth with a variety of niches. TikTok videos have a time duration of 15-seconds long where the users can build a story-style video of about 60 seconds. 

TikTok user ratio is about 66% among the worldwide, which is under the age of 30 years and below. Also, the audience of TikTok consists of higher males than females, thus it shows a clear-cut difference from the Facebook and Snapchat platforms. 

Some of the TikTok advertising choices:

TikTok has few options for mobile advertising methods for their brands to strengthen its ad set, since because it is comparatively new to marketing fields. Although, as it works, sellers need to approach a TikTok advertising delegate to promote their apps. 

Biddable Ads:

Biddable ads are the perfect option presently available in the in-feed video ad, that is entered into a user’s video stream. Meanwhile, this makes the ads to be smoothly involved and not as disordered as other ad formats. There are three action models available to the advertisers, they are 

  1. CPC(cost per click), 
  2. CPM(cost per 1000 impressions) 
  3. CPV(cost per views).

Concerning the audience targeting strategies are concerned there are several options like

  1. Age
  2. Gender
  3. Location
  4. Interest 
  5. Device Type

Additionally, TikTok has promised to expand its targeting options to add up its behavioral factors with more elegant demographics in the near future. 

Defining Brand Takeover:

Brands Takeover ads mean reach as soon as a user opens the TikTok application, thereby ensuring a company’s message nears its customers. To send paid traffic to the pages outside of the app or to a company’s profile, it is limited to an individual advertiser per day. 

What is the Hashtag Challenge:

It is one of the biggest fields of social media culture. Working on Hashtag challenges involves companies collaborate with TikTok advertising representatives to build unique challenges to motivates its users to take part in the campaign by creating relevant TikTok videos. To boost your views enormously you can get TikTok video views that increase your visibility among your audience.